About Us

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About Us

Building The Modern Compliance Ecosystem

We strive to bring real innovation and leverage technology to redefine the foundation of the compliance ecosystem. Our mission of bringing a cloud-first state of mind to this ecosystem will improve B2B processes across the globe.

Our Values

The values that hold us true and to account


We believe that real data serves as the foundation for trust and partnership.


Everything can, and should be, self-explanatory and provide a clear course of action, from compliance requirements to using our product.

Technology Multiplies Ideas

We want you to generate creative ideas and take advantage of technology to constantly automate and scale your execution.

Enjoy Smart Compliance

We enjoy creating an environment where everyone can actually enjoy compliance. Really.

anecdotes Founders

Yair Kusnitzov

Chief Executive Officer 

Yair is a CEO on a mission--to remove the frustration that typically accompanies Compliance and in the process, save InfoSec teams millions of hours per year collectively. After building and managing teams in different units across the IDF Intelligence Corps, Yair became the head of the hardcore R&D section of the IDF’s elite 8200 unit. After leaving the army, he led the Innovation Group at Intsight, where he successfully brought new products into a highly competitive market. In 2020, he started anecdotes with Roi and Eitan to re-build the InfoSec Compliance ecosystem to fit the Cloud era. Yair is an avid skier, piano player, and builder.

Roi Amior

Chief Product Officer

Roi is a seasoned Chief Product Officer with over a decade of leading successful Product Management teams in startups and enterprises. He started in the IDF’s elite 8200 unit and then joined Verint, where he led Product Development and Go-To-Market. He is a sought-after lecturer on the topic of product development. In 2020, after establishing Product Teams at two successful startups, he set out to transform the world of Compliance, together with Eitan and Yair. Roi lives with this family in Raanana and is passionate about people and mindfulness.

Eitan Adler

Chief Technology Officer

As Chief Technology Officer, Eitan has a flawless track record of developing and leading complex technological projects with demanding and unique requirements. After spending 6 years in the IDF’s 8200 unit and 2 years as R&D Team Leader at cybersecurity startup Taveta, he joined up with Yair and Roi, to change InfoSec Compliance from the bottom-up. He lives in Jerusalem with his wife and baby and enjoys swimming, working out, and traveling.

Our Values

Proudly backed and advised by

Our Offices

We’re waiting for you! Come and visit us.

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236 Hamilton Avenue, Palo Alto, California, 94301, USA

146 Derech Menachem Begin
Tel Aviv, Israel

Just a Zoom call away